SOLUTIONS
The problems buyers actually get stuck on.
Six problem-led guides to abandonment and hesitation on considered purchases. Each one names where the loss actually sits, the four causes behind it, and the one cause that is not yours to fix.
/solutions/reduce-checkout-abandonment/
Checkout abandonment
On a considered purchase, someone who reaches checkout and stops is rarely undecided about wanting it. They have hit a specific, usually answerable doubt — and a recovery email tomorrow arrives after they have already bought elsewhere.
/solutions/reduce-quote-abandonment/
Quote abandonment
Someone abandoning a quote form has usually invested five minutes and a lot of personal detail. They stop because a question appeared that they could not answer, or an answer appeared that they did not expect.
/solutions/reduce-booking-hesitation/
Booking hesitation
A €2,000 trip for four people is a decision with several stakeholders and a cancellation policy attached. Hesitation is not weak intent — it is someone waiting for information, or for a partner to reply.
/solutions/reduce-comparison-abandonment/
Comparison abandonment
The largest loss on a high-ticket journey happens before the cart exists. Someone opens three products, cycles between two of them, cannot find the difference that matters, and leaves with no cart to recover and no email to send.
/solutions/reduce-conversion-friction/
Conversion friction
“Friction” usually means UX friction — too many fields, too many clicks. That is real, and it is a design problem. The friction that survives good design is different: the buyer understands the interface perfectly and still cannot decide.
/solutions/convert-anonymous-visitors/
Anonymous visitors
The standard advice is to identify the visitor: enrich the IP, match the device, get the email early. On a considered purchase that mostly produces a worse experience and a data-protection conversation — and it is unnecessary.
Bring us the journey that leaks the most.
Two weeks in shadow mode, one journey, one outcome. Every decision recorded, nothing rendered.