INDUSTRIES
Five sectors where hesitation is the whole game.
Chosen for structural fit rather than sector glamour: comparison behaviour, configuration steps, real acquisition spend, and margin data that exists server-side. Each page states the hard part against ourselves.
/industries/energy/
Energy
Energy switching is a considered purchase disguised as a commodity. The product is identical whoever supplies it, so the entire decision rests on price shape, contract length and whether the buyer believes the estimate.
/industries/telecom/
Telecom
Telecom sells a two-year relationship with a device attached. The buyer is comparing an allowance they cannot evaluate, a network they cannot test, and a handset price split across a contract — three separate uncertainties presented as one price.
/industries/insurance/
Insurance & consumer finance
The strongest product fit of the five, and the slowest sale. Friction here is structural — cost, eligibility, commitment and complexity all at once — and the buyer has usually invested five minutes and a lot of personal detail before they stall.
/industries/travel/
Travel
A €2,000 trip for four people is a household decision with a cancellation policy attached. Hesitation is not weak intent — it is someone waiting for information, or waiting for a partner to reply.
/industries/high-ticket-ecommerce/
High-ticket commerce
Excellent structural fit: high order value, visual products, specification and material questions, delivery windows and financing. The largest loss happens before a cart exists, which is exactly where cart-recovery tooling cannot reach.
Bring us the journey that leaks the most.
Two weeks in shadow mode, one journey, one outcome. You see the friction distribution for your own traffic before anything renders.