Week 0 · Scope and verify
Select one journey and outcome; verify consent, data contract and economic metric.
IS IT MEASURABLE AND SAFE TO TEST?THE FOUNDING OFFER
Six-week Shadow-to-Signal Pilot.
A bounded learning contract for one commercially meaningful journey. It begins silently and ends with a go, revise, or stop decision.
ONE JOURNEY · ONE OUTCOME · SIX WEEKS
Four phases, each ending in a decision you make.
Weeks 1–2 · Decide, render nothing
Record signals, would-be decisions, suppression and data quality.
ARE THE HYPOTHESES CREDIBLE?Weeks 3–6 · Approved responses only
Activate low-trust-cost responses with a permanent 20% holdout.
DOES TREATMENT CREATE VALUE WITHIN GUARDRAILS?Closeout · Go, revise, or stop
Deliver the incremental outcome, data caveats and recommendation.
CONTINUE, REVISE, OR STOP?Five conditions. We would rather say no than run a test that cannot conclude.
01
One journey with enough monthly traffic.
02
A verifiable purchase, lead, or commercial outcome.
03
Gross profit, lead value, or an accepted proxy.
04
A named commercial owner and technical contact.
05
Acceptance of stable control and visitor guardrails.
Three shapes, once there is something to scale.
Shadow
First proof on one website.
OBSERVE · INSPECT · RENDER NOTHINGGrowth
An operating team, several journeys.
POLICY · INTERVENTIONS · ECONOMICSScale
Multi-brand or regulated operators.
ACCESS · RETENTION · EXPORT · SUPPORTThe four questions that come up in every first call.
How much lift will we get?
We do not promise lift before evidence. We agree the metric, learning window and control.
Will this hurt our brand?
The pilot begins silently. Live responses are approved, bounded and globally stoppable.
Is this an AI product?
The product is the governed decision system. AI may support classification; it never replaces policy.
What does it cost?
A fixed fee is quoted after qualification and credited to the first annual subscription.
READY FOR A CONTROLLED TEST?
Apply for a founding pilot.
Tell us about one measurable flow, its commercial outcome, and the guardrail we must protect. We will qualify fit before discussing scope or fees.